Feature

  On our last day of 100 Days of NAMM, we want remind you about the great performances. Kicking off the show on Thursday night, January 19 is rock duo RSO: Richie Sambora and Orianthi. Each a respected guitarist in their own right, Sambora and Orianthi will bring their deft fret work and monster screams to the show, marking the duo’s first NAMM performance together. Grammy award-winner Sambora, also known for his passion for philanthropy, will offer up his world-renowned Songwriters Hall of Fame talent, addictive hooks and poetic lyrics. Platinum-selling guitarist Orianthi has enjoyed a career as a touring artist for the likes of Michael Jackson, Alice Cooper and many others, and was named by Elle magazine as one of the top “12 Greatest Female Electric Guitarists.” The pair have spent the past year touring the globe and will perform at The NAMM Show directly following a tour of the UK, Asia and Orianthi’s native Australia.    On Friday evening, January 20, former center fielder for the New York Yankees, music education advocate and accomplished [Read More]

For Day 7 on our 100 Days Countdown to NAMM 2017, we feature Tree Audio out of Los Angeles, CA. They are set to be debuting new products at NAMM 2017. Stop by their booth #1671, Hall E, and be one of the first to see. A little bit about Tree Audio: Tree Audio is committed to great sounding, easy to use and maintain recording equipment, all hand-built in the United States. Because our products offer the best of vintage esthetics and modern technology, they’ve really taken off. We now have a world-wide community of Roots console, Branch and Stem users – from young artists, to seasoned veterans, to up-and-coming engineer/producers. It all began with our flagship console, The Roots, which delivers stunning audio, is an inspiration to work with and drives projects forward. From there, as sales and interest have grown, we continue to expand our product line. Check out some of their products: So  make sure to stop by their booth at NAMM 2017 at Booth #1671, Hall E. For more information, visit their [Read More]

  For Day 8,  we bring the spotlight on Fender Collection 2 for AmpliTube.   Fender Collection 2 for AmpliTube gives players and producers hyper-realistic iconic Fender® tube amp tone from the ’57 Custom Amp series, ’57 Bandmaster, ’53 Bassman and ’65 Super Reverb January 10, 2017 – IK Multimedia is proud to announce that Fender Collection 2 for AmpliTube is now available for Mac and PC from participating retailers worldwide, the IK Multimedia web store, and from the AmpliTube Custom Shop. Fender Collection 2 for AmpliTube brings seven of Fender’s dream machines – some of the most toneful and genre-defining amps from the dawn of rock and beyond – to AmpliTube, providing spot-on recreations of the glorious tweed amps and more from the ’50s and ’60s. Included in the Fender Collection 2 for AmpliTube are four amps from the ’57 Custom series; the ’57 Custom Champ®, ’57 Custom Deluxe™, ’57 Custom Twin-Amp™, and the ’57 Custom Pro™, a ’57 Bandmaster™, plus models of an original ’53 Fender Bassman® and the iconic ’65 Fender Super Reverb®.Now guitarists [Read More]

  For Day 9, we bring the spotlight on Plug In Alliance PLUGIN ALLIANCE TO SHOWCASE TWO NEW PLUGINS AND HOST TEC TRACKS PANEL ON NEW PARADIGMS FOR MUSIC CREATION & MONETIZATION AT WINTER NAMM 2017*****Development partners will also exhibit plugins at their booths Anaheim, Calif. — January 6, 2017 —Plugin Alliance will introduce a new plugin from Brainworx and another from high-end pro-audio manufacturer Black Box Analog Design—a new partner in the Plugin Alliance fold—at the 2017 NAMM Show to be held Jan. 19-22 at the Anaheim Convention Center in Anaheim, Calif. In addition, Plugin Alliance will be announcing at NAMM an exciting, new plugin bundle in partnership with another major pro-audio company. Plugin Alliance’s presence at the 2017 NAMM Show will be bigger than ever, as the pro-audio consortium’s feverish expansion now encompasses 15 plugin development partners and 75 plugins. Also exhibiting their products at NAMM will be Plugin Alliance’s development partners Acme and Black Box Analog Design (in Booth 6820), Brainworx (7002), Chandler Limited (6254), Dangerous Music (6960), elysia (6314), ENGL (5824), Lindell Audio (6905), [Read More]

  For Day 10, we bring the spotlight on Glow Living Lessons at NAMM U. Check out the news below: Glow Living’s Lessons Learned Interview Series Goes Live at Winter NAMM 2017 Host Chandra Lynn Interviews Elite Drummer Omar Hakim & Pianist Extraordinaire Rachel Z Sunday, January 22 — 11:00 am to 12:00 pm Anaheim C.C., NAMM Idea Center (Level 1 Lobby) San Francisco, CA, January 3, 2017 – Glow Living (www.glowliving.com) is excited to announce the expansion of its Lessons Learned series to provide a first-ever live interview at The NAMM Show 2017 featuring elite drummer Omar Hakim (Sting, David Bowie, Journey, Madonna) and pianist extraordinaire Rachel Z (Peter Gabriel, Wayne Shorter, Steps Ahead, Vertu). Glow Living’s host Chandra Lynn, an MI marketing veteran and certified coach (Tony Robbins – Cloe Madanes Center for Strategic Intervention), will moderate the interview to share their hard-won wisdom on Sunday, January 22 from 11 am – 12 pm from the NAMM Idea Center stage inside the Anaheim Convention Center. This interview will explore their experience with auditioning for gigs, leveraging endorsements, honing [Read More]