For Day 55 on our Countdown to NAMM 2017, we feature Black Violin performing at the 2nd annual Grand Rally For Music Education!


The NAMM Foundation’s cornerstone music education event at The 2017 NAMM Show is the Grand Rally for Music Education. The event salutes and celebrates music education and is open to all!

This year’s lineup features violin virtuosos and hip hop artists Black Violin, in collaboration with Yamaha, with other special guests to be announced soon. This signature NAMM Foundation event includes exciting musical performances and “inside the practice room” conversations with iconic performing artists.

“Our message is that you can wear fitted caps and jeans with holes in them and be cool, but play violin at a very high level and still get a scholarship to college,” said Kev Marcus from Black Violin, in a recent Talking Up Music Education podcast. “When you’re playing music, make it yours.”

The Grand Rally will take place at The NAMM Show on Saturday, Jan. 21, 9:30 am, in The NAMM Foundation Lounge in the Anaheim Hilton. The NAMM Foundation welcomes NAMM members, music educators, college students and faculty to come together in support of music education.

Hosted by executive director of The NAMM Foundation Mary Luehrsen, the Grand Rally will be webcast LIVE and will also be available as a special Talking Up Music Education podcast episode.

Highlights from the Inaugural Grand Rally

Last year’s Grand Rally for Music Education was an event for the record books. The crowd laughed and applauded multi-Grammy winning artist, “Weird Al” Yankovic, and was inspired by the internationally-acclaimed Canadian Brass.

Though Yankovic was all jokes, he ended the rally on a serious note. His advice to college students, “If you make a living doing something you’re passionate about, you’re already successful.”

 To attend The Grand Rally for Music Education, register today for Music Education Days or the GenNextprogram. NAMM Members are encouraged to attend, and registration is not required.

Location & Hours

Anaheim Convention Center
800 West Katella Avenue
Anaheim, CA 92802

Thursday, January 19 10 a.m.–6 p.m.
Friday, January 20 10 a.m.–6 p.m.
Saturday, January 21 10 a.m.–6 p.m.
Sunday, January 22 10 a.m.–5 p.m.

*Hall E and Levels 2 & 3 open at 9:30 a.m.


NOTE: NAMM is an industry only event, see if you qualify for NAMM membership at

To see if you qualify or to register, you can head over here:


The National Association of Music Merchants (NAMM) is a not-for-profit association with a mission to strengthen the $17 billion music products industry and promote the pleasures and benefits of making music. NAMM’s activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately10,300 Member companies located in more than 102 countries.

For more information about NAMM or the proven benefits of making music, interested parties can visit, call 800-767-NAMM (6266) or follow the organization on Facebook, Instagram, and Twitter.


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