Day 9 on our NAMM Countdown: Plug In Alliance at NAMM

 

For Day 9, we bring the spotlight on Plug In Alliance

PLUGIN ALLIANCE TO SHOWCASE TWO NEW PLUGINS AND HOST TEC TRACKS PANEL ON NEW PARADIGMS FOR MUSIC CREATION & MONETIZATION AT WINTER NAMM 2017
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Development partners will also exhibit plugins at their booths

Anaheim, Calif. — January 6, 2017 —Plugin Alliance will introduce a new plugin from Brainworx and another from high-end pro-audio manufacturer Black Box Analog Design—a new partner in the Plugin Alliance fold—at the 2017 NAMM Show to be held Jan. 19-22 at the Anaheim Convention Center in Anaheim, Calif. In addition, Plugin Alliance will be announcing at NAMM an exciting, new plugin bundle in partnership with another major pro-audio company. Plugin Alliance’s presence at the 2017 NAMM Show will be bigger than ever, as the pro-audio consortium’s feverish expansion now encompasses 15 plugin development partners and 75 plugins.
 
Also exhibiting their products at NAMM will be Plugin Alliance’s development partners Acme and Black Box Analog Design (in Booth 6820), Brainworx (7002), Chandler Limited (6254), Dangerous Music (6960), elysia (6314), ENGL (5824), Lindell Audio (6905), Maag Audio (6277), SPL (7117) and Unfiltered Audio (201 C 24).
 
Also at NAMM, Plugin Alliance will present a panel of pro-audio illuminati hosted by Chandra Lynn, whose agency Glow Marketing LLC handles Artist & Media Relations for Plugin Alliance. Scheduled for Thursday, Jan. 19, from 3:00 to 3:50 PM in The Forum (Room 204 A-B), New Paradigms for Music Creation & Monetization will feature Grammy-winning mix engineers/producers Tony Maserati (Mirrorball Entertainment) and Andrew Scheps (Tonequake Records), and mix and mastering engineer Mo Volans (European Product Manager for Plugin Alliance). The panelists will discuss new ways music is being made and creative services sold in our ever-changing industry. Of particular interest to attendees, the panelists will reveal how they use new plugins to create fresh sounds for their clients in the never-ending quest to remain current.
 
The NAMM Show will reach a crescendo Saturday night, Jan. 21, with the prestigious 32ndAnnual TEC Awards, which recognizes outstanding achievements in pro audio. SPL’s innovative Transient Designer Plus plugin is a TEC Award nominee in the Signal Processing Software category.
 
Drop by Booth 7002 in Hall A to see Plugin Alliance’s new plugins and complete product line, and IMSTA (International Music Software Trade Association) Room 201 C 24 to see the complete offering from development partner Unfiltered Audio. Plugin Alliance will be demonstrating their plugins on Thursday, Jan. 19, from 12 noon to 12:20 PM, and Unfiltered Audio will be showcasing their processors on Friday, Jan. 20, from 3:00 to 3:20.

About Plugin Alliance
Santa Cruz, California’s Plugin Alliance offers industry-­leading pro-audio plugins and plugin bundles from acclaimed developers such as accusonus, Brainworx, Chandler Ltd., elysia and SPL with customer-­friendly prices, licensing procedures and financing options. Far more than just a website, Plugin Alliance is a new “über-­standard,” supporting all major plugin formats and uniting some of the best­-known international audio companies under one virtual roof. www.pluginalliance.com.

About Brainworx
Since 2006 Brainworx Germany has developed a reputation for creating sonically­-advanced plugin tools. Brainworx highlights include the M/S-­standard equalizer bx_digital V3 and world-­class guitar amp simulators. The founding development partner of Plugin Alliance, Brainworx has also developed partnerships with SPL (Germany), Shadow Hills Industries (USA), Dangerous Music (USA), Ampeg (Loud Technologies), Friedman Amplification (USA), and many more. www.brainworx­music.de

About Black Box Analog Design
Black Box Analog Design is a boutique pro-audio company that builds unique gear reimagining what is possible with tubes. Rather than build clones and derivatives of existing gear, the Black Box team uses their real world experience and unique perspective to create new solutions and gear that opens up new possibilities.
www.blackboxanalog.com

Location & Hours

Anaheim Convention Center
800 West Katella Avenue
Anaheim, CA 92802

Thursday, January 19 10 a.m.–6 p.m.
Friday, January 20 10 a.m.–6 p.m.
Saturday, January 21 10 a.m.–6 p.m.
Sunday, January 22 10 a.m.–5 p.m.

*Hall E and Levels 2 & 3 open at 9:30 a.m.

 

NOTE: NAMM is an industry only event, see if you qualify for NAMM membership at https://www.namm.org/membership

To see if you qualify or to register, you can head over here: https://www.namm.org/thenammshow/2017/badges

 

The National Association of Music Merchants (NAMM) is a not-for-profit association with a mission to strengthen the $17 billion music products industry and promote the pleasures and benefits of making music. NAMM’s activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately10,300 Member companies located in more than 102 countries.

For more information about NAMM or the proven benefits of making music, interested parties can visit www.namm.org, call 800-767-NAMM (6266) or follow the organization on Facebook, Instagram, and Twitter.

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