Gear Highlight

Paul Stanley featured in new episode of String Theory by Ernie Ball

July 11, 2017

Watch a new episode of String Theory by Ernie Ball. This week you can check out Paul Stanley. “Guitar has always been the messenger of rock and roll. That is the voice, the bullhorn, the call to arms and the foundation of rock and roll. I’ve always been incredibly enamored and taken by it, before I could even play.” In this episode, Paul Stanley discusses his influences, playing in KISS, and his Ernie Ball guitar strings. Check out the new episode below: Watch additional episodes of Ernie Ball: String Theory here: http://ernieb.al/1QtdTx9 Paul Stanley plays Ernie Ball Regular Slinky electric guitar strings: https://www.ernieball.com/guitar-strings https://www.facebook.com/ernieball

Gear Highlight

PRS Guitars introduces McCarty 594 Soapbar Limiteds, Singlecut with Sweet, Transparent Soapbar Tones

July 11, 2017

Check out the news release from PRS Guitars and their introduction of McCarty 594 Soapbar Limiteds. (STEVENSVILLE, MD) July 11, 2017 – PRS Guitars is proud to offer the acclaimed McCarty 594 and McCarty Singlecut 594 with PRS/Seymour Duncan Soapbar pickups. McCarty 594 models were designed to rival the best vintage instruments, meticulously spec’d with a 24.594” scale length, Pattern Vintage neck carve, tweaked Phase III locking tuners with modified collars and set screws, and a two-piece zinc bridge. Soapbars are one of the most classic pickup designs and add another tonal option for players that is at once incredibly familiar and effortlessly playable. “There are a lot of folks out there, myself included, who absolutely love the sound of a good P90 soapbar – they have all the character of a singlecoil with a bit more heft. The PRS/Seymour Duncan soapbars in these models have nice bite and grind, single notes are sweet and clean but still have plenty of heft to them, and they are very responsive to where you pick on the [Read More]

Contest

Epiphone May 2017 FREE Giveaway! Enter to WIN a new Masterbilt AJ-45ME

May 3, 2017

  Epiphone May 2017 FREE Giveaway! Enter to win a new Masterbilt AJ-45ME with Hard Case   (Nashville, TN May 3, 2017) Throughout May 2017, visit Epiphone.com to enter to win a new Masterbilt AJ-45ME with hard case. A winner from the U.S., Canada, and the UK/EU will be chosen June 1, 2017.   Guitar World gave the Masterbilt AJ-45ME a rave review calling its tone “impressively complex for a guitar in this price range…although the original “workhorse” J-45 has become a pricey object of desire, Epiphone’s Masterbilt AJ-45ME puts that popular, beloved model back in the hands of the working musicians that it was designed for.”   The Epiphone Masterbilt AJ-45ME features a Solid Sitka Spruce top, Solid Mahogany back and sides, plus the revolutionary Shadow Sonic™ preamp system and under-saddle NanoFlex™ low-impedance pickup for true “acoustic” tone when plugged in.  Epiphone continues its historic Masterbilt series with the new Epiphone Masterbilt 2015 AJ-45ME Acoustic/Electric. The legendary J-45 round shoulder dreadnought has been the driving power behind decades of classics in every genre–rock, pop, [Read More]

Gear Highlight

Ernie Ball Music Man introduces Steve Lukather Luke III Tumescent Guitar

April 18, 2017

On our next Gear Highlight we wanted to introduce you to the Steve Lukather Luke III Tumescent Guitar which is being introduced by Ernie Ball Music Man this month. Check out their news below: The new Luke III Ball Family Reserve is the next evolution in the design process started with the original Luke model some 22 years prior. Addressing Steve’s performance needs as a touring guitarist has been critical in the development of this new edition. The added mahogany tone block, on-board 20db boost, beautifully figured A++ maple top and roasted birdseye maple neck have refined this new signature edition into an instrument of superior tone and versatility. New for Spring 2017, the Luke3 BFR is now available in an exclusive Tumescent finish. Each comes with a signed backplate from Lukather himself, along with a hand-signed, numbered certificate of authenticity.   Check out a video: You can head over to Ernie Ball Music Man Blog and learn about all the Steve Lukather Guitars! https://www.ernieball.com/

Feature

Day 1 on our NAMM Countdown: RSO: Richie Sambora and Orianthi set to KICK OFF NAMM with performance at Grand Plaza Stage

January 18, 2017

  On our last day of 100 Days of NAMM, we want remind you about the great performances. Kicking off the show on Thursday night, January 19 is rock duo RSO: Richie Sambora and Orianthi. Each a respected guitarist in their own right, Sambora and Orianthi will bring their deft fret work and monster screams to the show, marking the duo’s first NAMM performance together. Grammy award-winner Sambora, also known for his passion for philanthropy, will offer up his world-renowned Songwriters Hall of Fame talent, addictive hooks and poetic lyrics. Platinum-selling guitarist Orianthi has enjoyed a career as a touring artist for the likes of Michael Jackson, Alice Cooper and many others, and was named by Elle magazine as one of the top “12 Greatest Female Electric Guitarists.” The pair have spent the past year touring the globe and will perform at The NAMM Show directly following a tour of the UK, Asia and Orianthi’s native Australia.    On Friday evening, January 20, former center fielder for the New York Yankees, music education advocate and accomplished [Read More]

Gear Highlight

Day 2 on our NAMM Countdown: Auralex® Hosting Artist Appearances at Booth 6957 at the NAMM Show in Anaheim

January 17, 2017

The NAMM Show, Anaheim, CA, January 18, 2017 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments, celebrating its 40th Anniversary, is hosting several of its prominent artist-endorsers at its exhibition booth, #6957 in Hall A, at the NAMM Show in Anaheim. On Friday, January 20, from 12:30 to 1:30 p.m., visitors to the booth will get the chance to meet with veteran producer, mixer and sound engineer Bob Bullock (Shania Twain, Reba McEntire, George Strait, Kenny Chesney, Crazy Horse, The Monkees and Chick Corea, among many others). Bullock will be on-hand to talk about his Auralex – Carl Tatz Signature Series MixRoom™. Later on Friday, from 3:00 to 4:15 p.m., legendary drummer Danny Seraphine (Chicago) will be at the booth to sign autographs and discuss how Auralex Acoustics (including the HoverDeck™ v2 Drum Isolation Platform) keeps him sounding great. Sunday, January 22 will feature an appearance from veteran drummer Ray Luzier from 12:00 to 1:00 p.m. at the booth. Luzier is probably best known as a current member of American hard/alternative rock [Read More]

Gear Highlight

Day 3 on our NAMM Countdown: NAMMJAM 2017 produced by Delve Texas

January 16, 2017

ONLY 3 Days remain until the start of NAMM 2017!! We want to make sure you have your tickets to one of the hottest shows in town, the NAMMJAM produced by Delve Texas. This is a not to miss show. Check out details: Open to public – no NAMM Badge required! Onsite garage parking, our famous Silent Auction of music memorabilia (and more), Craft Beer Garden, Whisky Tasting and much, much more! BuckcherryLike A StormDoll SkinHillbilly HeraldVital Noise Head to the link below and pick up your tickets today! https://app.etapestry.com/onlineforms/HOBMusicForward/NAMMJAM2017.html   Location & Hours Anaheim Convention Center 800 West Katella Avenue Anaheim, CA 92802 Thursday, January 19 10 a.m.–6 p.m. Friday, January 20 10 a.m.–6 p.m. Saturday, January 21 10 a.m.–6 p.m. Sunday, January 22 10 a.m.–5 p.m. *Hall E and Levels 2 & 3 open at 9:30 a.m.   NOTE: NAMM is an industry only event, see if you qualify for NAMM membership at https://www.namm.org/membership To see if you qualify or to register, you can head over here: https://www.namm.org/thenammshow/2017/badges   The National Association of Music Merchants (NAMM) [Read More]