SONY MUSIC ORIGINAL’S NEW WEEKLY SHOW, “CAR STAR,” TO PREMIERE ON OCTOBER 31, 2016 FEATURING TODAY’S HOTTEST ARTISTS & DIGITAL INFLUENCERS
We are excited to share the announcement that actress and comedian Arielle Vandenberg is set to host an exciting new singing series, CAR STAR on go90™. Check out the news below:
NEW YORK, Oct. 25, 2016 /PRNewswire/ — go90 and Sony Music Originals announced today that Arielle Vandenberg, model, actress and digital superstar with over three million followers, will host CAR STAR, a new singing battle series scheduled to debut on October 31, 2016. Vandenberg, who’s appeared in shows like Greek (2011) and the 2009 film The Ugly Truth with Katherine Heigl and Gerard Butler, will bring her humor and creativity to CAR STAR’s weekly series, in which amateur performers go head-to-head to win the coveted title of “car star.”
CAR STAR‘s 10-minute episodes will air for 12 consecutive weeks on go90 and can be viewed on demand. The series, filmed inside of contestants’ cars, combines elements of karaoke, lip syncing and amateur performance videos in a fun, funny game-like format.
“Arielle is the perfect host for CAR STAR’s groundbreaking approach to the social entertainment space. She is an expert at creating watchable digital moments and she has a highly-engaged youthful fan-base. We are excited to bring her unique wit and perspective to the show,” said Lee Stimmel, Head of Sony Music’s Original Content division. “Consumers are increasingly turning to mobile devices to tune into their entertainment, and CAR STAR will allow viewers to experience and engage with a great line-up of diverse music in a whole new way.”
Each episode will feature cutting edge performers as well as top recording artists, including AceHood(@acehood), Christina Milian (@christinamilian), Lindsey Stirling (@lindseystirling), Raekwon (@raekwon), Magic! (@ournameismagic), Kat Dahlia (@katdahlia), Omi (@omi), BenRector (@ben_rector), Pentatonix(@ptxofficial) and Wote (@walkoftheearth). CAR STAR will drive content that compels viewers to continue sharing hit music from top entertainers, including Zayn,Kygo, The Chainsmokers and Fifth Harmony.
CAR STAR will also leverage the collective social clout of today’s most-followed online influencers, as host Vandenberg introduces ten additional digital standouts like Cole LaBrant (@thesupercole), Alx James(@alxjames), Cierra Ramirez (@cierraramirez), Tristan De Burgh (@tristantales), Carlie Craig (@carliecraig),Dormtainment (@dormtainment), SketchShe (@sketchshe), Andie Case (@andiecase), Anwar Jibawi(@anwar) and Queenzflip (@queenzflip). Together, they reach an online audience of 72 million.
“Sony Originals has delivered on a unique and fresh take on the competition music format with CAR STAR that our audiences will love” said Ivana Kirkbride, Chief Content Officer at go90. “They have paired the latest hits with the hottest voices. It’s edgy, smart and will have you singing out loud all season long!”
CAR STAR will premiere on Monday, October 31st, 2016. Watch the every episode for free on go90.com or the go90 app, available for iOS or Android. A new episode will air every Monday for twelve weeks.
go90 is currently delivering over 250 hours of exclusive original series from some of the industry’s most talented and beloved studios and creators.
Check out a trailer of the show:
So make sure to not miss the series premiere on Monday, October 31st, 2016.
- Website: https://www.go90.com/
- Twitter: https://twitter.com/go90
Leave a Reply