It is no surprise that Louder Than Life Festival proves to be a success as it wraps up with 50,000 in attendance over the two days. Check out the latest news below:
The third annual LOUDER THAN LIFE—held October 1 & 2 at Champions Park in Louisville—drew to a close with 50,000 in attendance over the two-day festival celebrating the region’s culture and cuisine, and featuring award-winning bourbons and spirits, Gourmet Man Food, craft beer and some of the biggest names in rock music.
LOUDER THAN LIFE 2016 featured Slipknot and Avenged Sevenfold—headlining together for the first time ever—topping a mindblowing music lineup of over 35 bands on three stages, with performances from Disturbed, Korn, Slayer, The Cult, Ghost, Pierce The Veil and many more. On Saturday night, Rock and Roll Hall of Famers Cheap Trick were joined onstage by Anthrax, Vinnie Paul (Hellyeah), Taylor Hawkins (Chevy Metal, Foo Fighters), Chris Shiflett (Foo Fighters), and members of The Cult. On Sunday night,Slipknot’s Corey Taylor pulled double-duty, joining Korn onstage for the first time ever to perform the band’s new single “A Different World” before donning his mask for Slipknot’s thunderous festival-closing set.
Photo Credit: Andrew ForePhoto Credit: Strati HovartosPhoto Credit: Strati HovartosPhoto Credit: Andrew Fore
LOUDER THAN LIFE, which had an estimated economic impact of nearly $13 million on the Louisville area in 2015, continues to drive tourism to Louisville. Says Danny Wimmer Presents CEO, Danny Hayes, “This year marked the beginning of what we intend to be a broader inclusion of greater Louisville into the LOUDER THAN LIFE experience. Our focus is bringing tourism to this great city, and we want to make sure our fans get to see all that Louisville has to offer. We also want to make sure that local businesses benefit from our being here. This year we showcased Fourth Street Live! with official pre and afterparties. And our team particularly enjoyed a very special kickoff dinner at the Wine Studio at 610 Magnolia prepared by our favorite celebrity chef Edward Lee, and hosted by our dear friend, SiriusXM’s Shannon Gunz.”
Louisville Mayor Greg Fischer comments, “Another strong year is in the books for Louder Than Life. Cheers to its return in 2017.“
“Visiting for a festival or event is the number one driver for tourism in Louisville, and Louder Than Life, with its strong following, has benefited the city both culturally and economically,” says Karen Williams, President & CEO of the Louisville Convention & Visitors Bureau. “We look forward to welcoming back this premier destination festival for the fourth year next Fall.”
In addition to the economic impact, LOUDER THAN LIFE also focuses on its social impact in the community. This year, LOUDER THAN LIFE’s charity partners, including Take Me Home Animal Rescue, Fxck Cancer / Dyin To Live, and Livin’ The Dream raised over $40,000 for various causes.
The Student Experience (TSE)–the outreach program of The Music Experience–featured a backstage tour for local music students from Mom’s Music – School of Rock to see the inner workings of a festival and learn about all the jobs the music industry has to offer. The Music Experience also hosted a “30 Seconds To Shred” guitar contest and “Beat Off” drumming contest for festival attendees. 14-year-old drum contest winner Michael Davis (who is visually impaired) left the audience at The Music Experience in awe when he showcased his drumming skills and beat over 40 contestants to take home a custom SJC drum kit as his prize. Watch a video of Michael’s winning performance here:www.facebook.com/louderthanlifefestival/videos/953999761394302/.
Produced by Danny Wimmer Presents, America’s premier production company for rock music festivals, Louisville’s LOUDER THAN LIFE features a selection of award-winning bourbons, whiskey, spirits, craft beer, and Gourmet Man Food curated personally by festival creator Danny Wimmer, along with a powerful music lineup of rock legends and breaking talent. The festival celebrates the bourbon culture and culinary heritage of this unique American city. In 2015, Louisville was #2 on the USA Today list of Best Local Food Scenes and was featured in Time Magazine‘s list of America’s Best Music Scenes.
Sponsors for LOUDER THAN LIFE include Monster Energy, Jack Daniel’s, Miller Lite, f.y.e., The Music Experience, Zippo Encore, Tito’s Vodka, El Jimador Tequila, 4th Street Live, Louisville Courier Journal, Leo Weekly, Spudz Potato Chips, Vibes High-Fidelity Earplugs, Roadrunner Records, Fxck Cancer’s Dyin 2 Live, Marine’s, Take Me Home Animal Rescue, Yelp and more.
For more information on LOUDER THAN LIFE, visit:
- Website: www.LouderThanLifeFestival.com
- Facebook: www.facebook.com/louderthanlifefestival
- Twitter: https://twitter.com/ltlfest
- Instagram: http://instagram.com/louderthanlifefest
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