Bishop Briggs has done it again as she delivers an amazing new track, along with a mesmerizing video. Her new song Triumph was released on January 8th and is featured in Honda’s latest ad of “Chasing Greatness”.
About the song,
The campaign’s 30-second ad leverages visual effects technology to help bring to life various Honda products, per release details. Featured is the new 2024 Ridgeline TrailSport, which is highlighted alongside projections of the 800 hp Baja Ridgeline race truck and several championship-winning Honda dirt bikes in a creative callback to the brand’s off-roading history. Also highlighted in the campaign are the Passport TrailSport and the Pilot TrailSport.
Additionally, the spot serves to help launch indie artist Briggs’ new song, “Triumph,” a move that could help the brand tap into the music scene, a popular consumer touchpoint, while amplifying its latest creative. Other singles by the artist include “Wild Horses” and “River,” with the latter having reached the top three on the Billboard Alternative Songs chart.
Watch the video here:
We were able to catch Bishop Briggs in October as she was out on tour with Misterwives. They came to The Warfield in San Francisco. You can check out our review and photos of that show here.
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Information & Links:
- Website: https://www.bishopbriggs.com/
- Facebook: https://www.facebook.com/thatgirlbishop/
- Twitter: https://twitter.com/bishopbriggs
- Instagram: https://www.instagram.com/bishopbriggs/
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