VIDEO SPOTLIGHT: The Know captivates with their ethereal and striking new video

Los Angeles dream pop shoegaze duo The Know have released a new video that is sure to grab your attention. The video is for their new song, Hold Me Like You Know Me.  “The stunning visuals portray the feeling of loneliness and isolation through dancer and influencer Lexee Smith’s movements in a room full of people.”

The song is a personal one and Jennifer shares,

“This is a very personal song. It describes a feeling of intense loneliness and isolation which I’ve dealt with a lot this past year. Wanting to be seen, felt, loved and adored. Although it’s written from a romantic perspective, I think this feeling is also true of friendships, family, etc. Especially in this modern day and age, where everyone is so detached and in their own worlds, it’s hard to feel connected on any kind of genuine level. You can be in a room full of people and still feel lonely”. 

The song not only captivates the listener with vulnerability and sheer honesty, the video features Lexee Smith as she translates the personal song through her dance. Truly amazing and stunning from start to finish!

Video

Check out the video below:

About The Know

The Know began in late 2018 when Daniel Knowles suggested to his wife, Jennifer Farmer, that instead of traveling home for the holidays (to the UK and Texas respectively) that the LA based transplants stay put and try to create music together, just the two of them. This would be the married couple’s gift to themselves.

For the next few weeks, they isolated themselves in their home studio with no real plan except a mutual love of Beach House, Julee Cruise, Ye Ye, The Jesus and Mary Chain, 60’s girl groups, and the evocative storytelling lyricism of Patsy Cline and The National.

The first result was lead single ‘143.’ Inspired by Tom Waits’ ‘(Looking for) The Heart of Saturday Night’, the dream pop song melds autobiographical with fantastical lyrics and unfolds as a series of conversations, images, and hazy recollections of a night out. Their love for ethereal, dreamy atmospheres is shown in ‘143’, glistening with warm melodies, thick soundscapes, and quirky spontaneous flares.

Four more songs quickly followed in the wake of 143, tracks that provide an unflinching look at the couple. The EP often delves deep into the duo’s personal lives by honestly narrating stories from their relationship and life experiences against a kaleidoscopic sonic palette.

Recording together wasn’t entirely new to the couple, a few years prior they had made an album as “Ghostel” with a friend providing vocals. Knowles, previously a producer and guitarist for UK shoegaze band “Amusement Parks on Fire” and live sound engineer for bands like Cigarettes After Sex, Sharon Van Etten, and Phoebe Bridgers, recorded the project while Farmer became a co-writer and bassist for the first time. They’d later have one of their songs featured prominently in the trailer for Oscar nominated film, “Mustang.”

The debut EP which was produced, mixed, and mastered by Knowles while Farmer handled the band’s visuals further reiterates their wish to craft something wholly their own. In addition, Knowles solely played all of the instruments while Farmer, for the first time, took on lead vocals. With a strong desire but no professional training and a deep seated fear, so intense in fact that previous attempts had reduced her to tears, Farmer’s voice emerges as courageous and powerful.


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