The Ivins shine in the spotlight with their new video for Stockholm Syndrome

Get ready to catch alternative rockers The Ivins in the spotlight with their new video. The Ivins features brothers Jack and Jim Ivins from Richmond, VA. They have just released a music video for their infectious new track Stockholm Syndrome. It is great to see a band put so much energy and attention in to their music and the passion these guys carry shines through with their sound. We applaud them for bringing us something new in this usually over-saturated market. Jim told us a bit more about the new track,

“As for the inspiration behind it, Jack and I both know how ADD the 2016 music listener is and know that immediacy is the name of the game so we wanted a song that just blasts off right from the top to get your attention. In a larger musical sense, however, the inspiration came from our quest as real musicians/songwriters playing in a genre that is completely in the outs with mainstream culture: How do you recontextualize something unpopular and present it to someone in a way that makes them compelled to give it a chance? Most bands in our genre have just decided to stop trying and went the easy route and turned into dance bands, hence the birth of “alternative” radio, aka “pop music that Top 40 doesn’t play.” We, however, truly believe in the power of rock n’ roll and the importance of evolution and how crucial that is to the vitality of the genre so we decided that for us, we needed to not only be immediate, but also needed to take elements that are familiar and put them in an unfamiliar context so it’s something fresh and something more difficult to pigeonhole (“you’ll love this band, they sound just like x,y,z” – my personal kiss of death). Meaning, we may not be reinventing the wheel, but there’s nothing on the radio that sounds like this right now and we feel that there damn well should be, because music lovers, and especially rock lovers, are dying for something new.

Lyrically, the song is about one sided relationships. We’ve all been on the wrong side of one so there was a lot of life experience, both from my own life and others around me, to drawn upon when writing the lyrics. This song touches on a particularly toxic relationship where one person keeps coming and going from the other’s life whenever they please and just assume that they can come back whenever they want and that person will feel totally fine about that. However, this time the person being used has decided to stand up and say that they won’t empathize with their captor any longer and allow themselves to be victimized, hence the final chorus line, “I won’t be your Stockholm syndrome.” So this song is really a final kiss off and a big “fuck you” to anyone who thinks they can treat people however they want and get away with it.”

Check out the new track here:

We hope to bring you an interview with them soon. Make sure to visit their social media sites and stay up to date on their latest news.

~ Marisol

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